*Decision Makers visit SpMoms! Our Reader Demographics

banner-10years Updated Reader Demographics from 10th Anniversary Survey About Our Readers:
  • 93% of readers utilize the What’s Happening Event Calendar
  • 62% of our readers access us via their smartphone…14% on our tablets
  • 79% forward event links, share and tag our resources for their friends
Our reach spans a 60-mile radius around the area with predominant zip codes:
  • 60% Springfield Area
  • 13% Rochester/Auburn/New Berlin/Loami/Pleasant Plains
  • 11% Chatham
Age of our Readers:
  • 54% Age 31-40
  • 22% 41-50
  • 12% Ages 20-30
  • 12% Ages 51 on up
Last Level of Completed Education:
  • 34% 4-year college degree
  • 25% Master’s degree
  • 17% high school
  • 13% 2-year college degree
Work wise…do you?
  • 58% Work Full-Time
  • 15% Work Part-Time
  • 15% Work at home Parent
Annual Household Income:
  • 28% $81,000-$125,000
  • 21% $51,000-$80,000
  • 6%   $26,000- $50,000
Number of children:
  • 66%  have 1-2
  • 26%  have 3-4 Kids
Ages of Your Children:
  • 36% 0-2
  • 53% 3-6
  • 50% 7-12
  • 22% 13-18
  • 8%   19-24
Learn more about our digital marketing package options by contacting Kim Leistner kim.leistner@gmail.com or Call 217-622-6966