Decision Makers use SpMoms: Reader Demographics

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  • We’ve been online ONLY since 2004 and pride ourselves in providing content FREE to our readers.
  • We’ve evolved with resources from pregnancy-sending your kids to college and numerous area guides for ALL!
  • 66% access via their mobile device, 27% laptop and 7% on their tablet

Our reach spans a 60-mile radius around the area with predominant zip codes:

  • 60% Springfield Area
  • 13% Rochester/Auburn/New Berlin/Loami/Pleasant Plains
  • 11% Chatham

 

Social Media: Facebook  We have more than 10,000 Followers:  95% Women

Age of Readers on Facebook: 

 

Age of our Readers (google analytics):

  • 18-24 10%
  • 25-34 31%
  • 35-44 31%
  • 45-54 13%
  • 55-64 9%
  • 65+ 4%

Last Level of Completed Education:

  • 34% 4-year college degree
  • 25% Master’s degree
  • 17% high school
  • 13% 2-year college degree

Work wise…do you?

  • 58% Work Full-Time
  • 15% Work Part-Time
  • 15% Work at home Parent

Annual Household Income:

  • 28% $81,000-$125,000
  • 21% $51,000-$80,000
  • 6%   $26,000- $50,000

Number of children:

  • 66%  have 1-2
  • 26%  have 3-4 Kids

Ages of Your Children:

  • 36% 0-2
  • 53% 3-6
  • 50% 7-12
  • 22% 13-18
  • 8%   19-24

Learn more about our digital marketing package options by contacting Kim Leistner kim.leistner@gmail.com or Call 217-622-6966

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